In an attempt to give my business a kick start I'm going to invest in the help of some SEO expertise and see if we can move Pen2Paper.co up the Google rankings. I'll report our progress on this Blog and we'll see if this is worth the investment. The more I learn about SEO, the more I realise there is to it. Together with the SEO company, we've researched some of the key phrases that people use to search for help with writing for children, so I plan to select a few of those phrases and see if they can help me raise the profile of Pen2Paper.co for those key phrases.
I always knew this would be a long term project, so let's hope this is the start of the next phase.
BiziLizi
Thursday, 17 May 2012
Monday, 14 May 2012
Competitions - writing for children
Thanks for the entries so far received for my 100 word micro-story writing competition. I'm loving reading your imaginative ideas and how you incorporate the 3 keywords into your stories.
Don't forget the closing date of 30th June is fast approaching, so hurry up and put pen to paper, or fingers to keyboard, and send in your entries.
We are arranging for some very special young judges for the first competition.
Don't forget the closing date of 30th June is fast approaching, so hurry up and put pen to paper, or fingers to keyboard, and send in your entries.
We are arranging for some very special young judges for the first competition.
Monday, 7 May 2012
Micro story writing competition
I've just launched a new story writing competition. Anyone can enter and it's totally free. If you think you can write a 100 word 'micro' story for children containing 3 key words, then take a look at Pen2Paper.CO to find out more.
A 100 word story is difficult to write, and even harder to write well, but if you think you're up to the challenge take a look now, put pen to paper and start creating.
The winner will have the choice of either receiving a free book, written by the world's number one storyteller, or a free download of one of the lessons from the Pen2Paper writing course. The winning 'micro' story will be published on the Pen2Paper website.
Closing date for entries is the end of June.
Good luck and have fun writing your 'micro' story.
Bizi Lizi
A 100 word story is difficult to write, and even harder to write well, but if you think you're up to the challenge take a look now, put pen to paper and start creating.
The winner will have the choice of either receiving a free book, written by the world's number one storyteller, or a free download of one of the lessons from the Pen2Paper writing course. The winning 'micro' story will be published on the Pen2Paper website.
Closing date for entries is the end of June.
Good luck and have fun writing your 'micro' story.
Bizi Lizi
Friday, 4 May 2012
New domain names
I'm not sure if the name I'm using for my website might not be helping my search engine optimisation. Initially I thought Pen2Paper was quite a catchy name but apparently you'll help your rankings if some of your keywords are also in your domain name. I'm also using a .CO extension too which, according to Google, shouldn't hinder rankings, but it does seem to confuse people.
So I've purchased 3 additional domain names and redirected these to all point to Pen2Paper.CO for the time being. I believe any ranking points achieved by these domains (none at the moment) would be passed on to the main hosting domain Pen2Paper.co.
The 3 additional domains are www.write4kids.co.uk, www.writeforkids.co.uk and www.writechildrensbooks.co.uk. So they're all .co.uk domains and have a mixture of the keywords I'd like my website to be indexed for.
I'm planning on using one of these new domains to host a variation on my Pen2Paper website. I understand that I shouldn't just reuse the Pen2Paper site as the search engines don't like this. Only time will tell if working on these additional domains will help my rankings.
Let me know what you think.
BiziLizi
So I've purchased 3 additional domain names and redirected these to all point to Pen2Paper.CO for the time being. I believe any ranking points achieved by these domains (none at the moment) would be passed on to the main hosting domain Pen2Paper.co.
The 3 additional domains are www.write4kids.co.uk, www.writeforkids.co.uk and www.writechildrensbooks.co.uk. So they're all .co.uk domains and have a mixture of the keywords I'd like my website to be indexed for.
I'm planning on using one of these new domains to host a variation on my Pen2Paper website. I understand that I shouldn't just reuse the Pen2Paper site as the search engines don't like this. Only time will tell if working on these additional domains will help my rankings.
Let me know what you think.
BiziLizi
Thursday, 12 April 2012
Creating Links
Following on from the findings in my previous post, I'm investigating some more useful tools I've found on the web to help me build links to Pen2Paper.co. I'm doing this in a couple of stages:
1. Identify the backlinks (inbound links) to websites that rank highly for a few key search words I would like Pen2Paper.co to be associated with.
2. This should help identify sites that might provide a link to Pen2Paper.co. After all, if they're linking to one of my competitor's sites I hope they'll be happy to also provide a link to Pen2Paper.co. Some of these sites are quite possibly directories and providing links is their business.
Just to get started here's the first backlink checker I used - www.backlinkwatch.com
And here's a website I found that I added a link to Pen2Paper.co from - www.Allthewebsites.org
As I find backlink checkers and suitable sites that will link to Pen2Paper.co I'll post updates here on this Blog.
BiziLizi
1. Identify the backlinks (inbound links) to websites that rank highly for a few key search words I would like Pen2Paper.co to be associated with.
2. This should help identify sites that might provide a link to Pen2Paper.co. After all, if they're linking to one of my competitor's sites I hope they'll be happy to also provide a link to Pen2Paper.co. Some of these sites are quite possibly directories and providing links is their business.
Just to get started here's the first backlink checker I used - www.backlinkwatch.com
And here's a website I found that I added a link to Pen2Paper.co from - www.Allthewebsites.org
As I find backlink checkers and suitable sites that will link to Pen2Paper.co I'll post updates here on this Blog.
BiziLizi
Thursday, 5 April 2012
Improving website ratings with the Search Engines
Whilst browsing the web looking for tools to help me improve the search engine ratings of my website Pen2Paper.co, I came across a really handy tool that provides you with a free assessment of the performance of a website and how it compares with the competition. The tool can be found at http://www.creatorseo.com/seo/SEOQuickReport.php I ran Pen2Paper.co through the tool and was provided with a summary of the overall performance of the website followed by an explanation of the results based on 3 criteria:
1. On page assessment - the site was analysed against 73 different criteria. Pen2Paper score was 64.7% (where 100% is the top score).
2. Keyword assessment - Based on the keyword phrase 'learn how to write books for children' - Pen2Paper.co score was 55.8%
3. Link assessment - uses incoming and outgoing links. Pen2Paper.co scored a tiny 3.5% and most of this score came from the 9 outgoing links on the home page. The 0.5% was associated with the small number (94) of inbound links.
Te overall assessment percentage for Pen2Paper.co was 48.9%
All the results are presented in an easy to understand graphical form.
This was really useful feedback on where I should concentrate my efforts in order to improve the ranking of my website with the search engines. From now on I plan to concentrate my efforts getting inbound links. I'll submit Pen2Paper.co to some of these and re-run the tool in a couple of weeks to see if I have managed to improve my website rating.
Please help me by suggesting possible sites that might provide suitable links.
BiziLizi
1. On page assessment - the site was analysed against 73 different criteria. Pen2Paper score was 64.7% (where 100% is the top score).
2. Keyword assessment - Based on the keyword phrase 'learn how to write books for children' - Pen2Paper.co score was 55.8%
3. Link assessment - uses incoming and outgoing links. Pen2Paper.co scored a tiny 3.5% and most of this score came from the 9 outgoing links on the home page. The 0.5% was associated with the small number (94) of inbound links.
Te overall assessment percentage for Pen2Paper.co was 48.9%
All the results are presented in an easy to understand graphical form.
This was really useful feedback on where I should concentrate my efforts in order to improve the ranking of my website with the search engines. From now on I plan to concentrate my efforts getting inbound links. I'll submit Pen2Paper.co to some of these and re-run the tool in a couple of weeks to see if I have managed to improve my website rating.
Please help me by suggesting possible sites that might provide suitable links.
BiziLizi
Thursday, 22 March 2012
Search Engine Optimisation
As part of my mission to raise the profile of my online business www.Pen2Paper.co with search engines I have decided to first work on this Blog. I plan to research as much as I can on search engine optimisation (SEO) and will be updating this Blog with my findings. You'll notice a new section called Topics on the right hand side bar. The first topic I've added is SEO and I'll group all my SEO findings under this topic. By clicking a topic you should be able to read all the related posts.
It seems there is much I can do to improve the SEO of this Blog as well as my business website. I'm hoping that by optimising this Blog it will have a knock-on effect on the website as the blog links to the website. Only time will tell.
It seems there is much I can do to improve the SEO of this Blog as well as my business website. I'm hoping that by optimising this Blog it will have a knock-on effect on the website as the blog links to the website. Only time will tell.
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