Creating Links

Following on from the findings in my previous post, I'm investigating some more useful tools I've found on the web to help me build links to Pen2Paper.co. I'm doing this in a couple of stages:
1. Identify the backlinks (inbound links) to websites that rank highly for a few key search words I would like Pen2Paper.co to be associated with.
2. This should help identify sites that might provide a link to Pen2Paper.co. After all, if they're linking to one of my competitor's sites  I hope they'll be happy to also provide a link to Pen2Paper.co. Some of these sites are quite possibly directories and providing links is their business.

Just to get started here's the first backlink checker I used - www.backlinkwatch.com
And here's a website I found that I added a link to Pen2Paper.co from - www.Allthewebsites.org

As I find backlink checkers and suitable sites that will link to Pen2Paper.co I'll post updates here on this Blog.

BiziLizi

Improving website ratings with the Search Engines

Whilst browsing the web looking for tools to help me improve the search engine ratings of my website Pen2Paper.co, I came across a really handy tool that provides you with a free assessment of the performance of a website and how it compares with the competition. The tool can be found at http://www.creatorseo.com/seo/SEOQuickReport.php I ran Pen2Paper.co through the tool and was provided with a summary of the overall performance of the website followed by an explanation of the results based on 3 criteria:
1. On page assessment - the site was analysed against 73 different criteria. Pen2Paper score was 64.7% (where 100% is the top score).
2. Keyword assessment - Based on the keyword phrase 'learn how to write books for children' - Pen2Paper.co score was 55.8%
3. Link assessment - uses incoming and outgoing links. Pen2Paper.co scored a tiny 3.5% and most of this score came from the 9 outgoing links on the home page. The 0.5% was associated with the small number (94) of inbound links.
Te overall assessment percentage for Pen2Paper.co was 48.9%

All the results are presented in an easy to understand graphical form.

This was really useful feedback on where I should concentrate my efforts in order to improve the ranking of my website with the search engines. From now on I plan to concentrate my efforts getting inbound links. I'll submit Pen2Paper.co to some of these and re-run the tool in a couple of weeks to see if I have managed to improve my website rating.

Please help me by suggesting possible sites that might provide suitable links.

BiziLizi

Search Engine Optimisation

As part of my mission to raise the profile of my online business www.Pen2Paper.co with search engines I have decided to first work on this Blog. I plan to research as much as I can on search engine optimisation (SEO) and will be updating this Blog with my findings. You'll notice a new section called Topics on the right hand side bar. The first topic I've added is SEO and I'll group all my SEO findings under this topic. By clicking a topic you should be able to read all the related posts.

It seems there is much I can do to improve the SEO of this Blog as well as my business website. I'm hoping that by optimising this Blog it will have a knock-on effect on the website as the blog links to the website. Only time will tell.

Attracting Visitors to Pen2Paper.CO

Despite all the hard work I've put into learning how to create my website, making it search engine friendly, creating an easy to use shopping cart and finding out how to provide links that can be used to download my lessons, Pen2Paper.CO still hasn't made it to the BIG time with the search engines. I can see this is going to be a long hard slog. I've printed some leaflets and displayed some posters on my travels around the country but more research and patience is needed.

I've just submitted the site to DMOZ under the category Arts - Writer's Resources - Children's Writing and also plan to try to update this BLOG more frequently. So look forward to some shorter, more regular posts containing updates on my progress as I try to attract more visitors to Pen2Paper.CO.

If anyone has any suggestions on what I could do I'd love to hear from you. Also, I'd be really grateful for any links for suitable sites to Pen2Paper.CO.  I really need some help getting my business off the ground and selling my first lesson.

Social Networking

With the aim of promoting my new business, I've signed up for Twitter and posted a few tweets. Take a look and follow me on Twitter at https://twitter.com/#!/LizCranfield

I've submitted www.Pen2Paper.CO and www.Systemology.CO to the search engines and have started to use Google Analytics to see who's looking at my websites. It's amazing how quickly people find the sites - yesterday someone visited from Australia! No purchases of my children's book writing course yet though, so I really need some help with publicity.

I'm going to send out some invitations to friends to follow this Blog. I'd really appreciate it if you could accept the invitation. Then, if you feel you can, invite others to follow me. Hopefully with a few followers on these social networking sites, I might improve the visibility of my business.

If anyone has any other suggestions as to how I could improve the rating of my websites with the search engines I'd love to hear. And don't forget lesson 1 of my course 'How to Make Money Writing for Children' is available for download for only £1.00 at http://www.pen2paper.co/shop/ 

Looking forward to hearing from you and seeing you join my social networking sites.

BiziLizi

www.Pen2paper.CO
www.BiziLizi.co.uk
https://twitter.com/#!/LizCranfield
http://bizi-lizi.blogspot.com/

Pen2Paper.CO is launched and ready for business

Hurray! I've done it. I've put into practice all I've been learning and telling you about on my BiziLizi website and created the start of my online business.

www.Pen2Paper.co has been launched and is ready and waiting for customers.

Visit Pen2Paper and learn 'How to Make Money Writing for Children'. You can order the course or just a single lesson. Look inside lesson 1 and flip through the pages from the comfort of your own computer. Start learning immediately by ordering a digital download or have the lessons printed for you and sent in the post. There's some special offers for the launch of the course. Just £1 will buy you a download of the first lesson. You can also pay for 10 parts and receive all 12 lessons of the course 'How to Make Money Writing for Children'.

But this is only the beginning. I need to promote my online business. So please, tell your friends to visit the site. Add links to www.Pen2Paper.co wherever you can. Add links to your website and email me if you would like to do a link exchange. All of this will help get Pen2Paper found by the search engines.

And don't forget - it's Pen2Paper.CO NOT .co.uk or .com

Until next time.

BiziLizi
www.Pen2Paper.co

Page flip through lesson 1 of my course 'How to Make Money Writing for Children'

Look inside the first lesson of my course 'How to Make Money Writing for Children'. Browse the lesson and flip through the pages as if it were a physical document.

Read how I created the page-flip effect on my first lesson and it didn't cost me a penny.

Now it's time to put into practice all I have learnt so far creating my BiziLizi website and start to build the website for my online business. My next post will be all about the new website.

Thanks for your feedback.

BiziLizi